In the profession of doors and windows established by commodities now, the question of homogenization has become the biggest difficulty for manufacturers to break the development. Therefore, in the profession of door and window planning, there is an urgent need for a word "creation". But today, with the rapid development of doors and windows in China, how can we "minimally invasive"
micro innovation is different from plagiarism
originally, simple plagiarism is not a skill. The most important thing is that we are plagiarizing and imitating others, constantly looking for each other's defects, and then transforming them into our own strengths. This is the key to our own success. In many cases, plagiarism is not our intention, but our ultimate intention is to plagiarize for our own use. In other words, no matter who we imitate, we should understand that the first mover has the first mover advantage and is more competitive together. So even copying, there must be differences. These differences are called "micro innovation"
micro innovation is often called plagiarism, but plagiarism is not a simple job. "Today's foreign door and window planning is the tomorrow of domestic first tier cities, and today's domestic first tier cities is the tomorrow of second and third tier cities". This sentence clearly points out the positioning of planning: the positioning of domestic front-line door and window shopping malls can follow the trend of foreign countries to plan; For the second and third tier cities, we can follow the footsteps of the first tier cities. But how can we succeed, how can it be owned and used by me? This is our technical question in the process of plagiarism
the same question we should not face is that in the door and window profession, plagiarism in door and window planning is very popular, and self created plagiarism and counterfeiting also emerge in endlessly. "Doing business behind closed doors" has become an impossible move for many manufacturers. In foreign exhibitions, many foreign manufacturers rejected the entry of "yellow people", that is, there are only plagiarism in many goods in our professional circles, and there is no personal micro innovation. Finally, the innovation of door and window career planning is relatively blocked, which is also the biggest concern of the professional circles
how can door and window manufacturers make micro innovations
1. In practice, many manufacturers in the Department of professional circles can make micro innovations according to their own geographical and environmental advantages. For example, many large manufacturers in first tier cities in China choose materials with relatively high prices to create their own solid wood doors and windows. After all, the quotation positioning of new products is very high, which is more suitable for high-end people. Even if the consumer groups in second and third tier cities like these solid wood doors and windows in first tier cities, their own spending ability can't afford it at all, and they can only "look far, not play". In view of this, the manufacturers in the second and third tier cities can completely choose the materials with relatively low quotation, and with some own planning, they can also make doors and windows with strong sense of value and relatively low quotation, which can attract more consumers. Together, I can't deny that in the professional sector, many single commodities have excellent planning ideas and styles, but they may not fit the masses in ergonomics, and the commodities are short and humanized. We can innovate and improve in small places, improve the style and function of commodities, and meet the needs of the masses. The same can put others' ideas together with their own innovation, and turn them into their own goods
2. In our window and door planning career, we need to be slightly innovative in many times. If it is a small manufacturer that has just started, without its own professional strength, it is unrealistic to make subversive pattern changes. If it does not exceed the scope allowed by the law, "micro innovation" is not a shortcut. But we should understand that we should not rely solely on imitation. If it's just imitation, we will be screened after all. We should achieve the highest level of imitation - people have their own skills, and people have their own skills. Compared with others, you should have differences and advantages, and understand that in the process of imitation, you should constantly integrate your own new ideas, imitate your own competitiveness, and be a commodity belonging to your own personality
as the saying goes, "scarcity is the most expensive thing". If door and window manufacturers can't completely plan a new product, then "minimally invasive" is necessary. As long as the manufacturers have their own distinctive advantages, they can compare their peers and survive