Several problems in the anti fake packaging of the

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Several problems in the anti-counterfeiting packaging of Chinese Baijiu boxes

China's annual output of Baijiu reaches 5million tons, which is an important liquor product. Therefore, the printing and packaging of wine boxes is naturally an important packaging category. From the perspective of current domestic wine box packaging, there are mainly the following five problems:

first, most of them use about 300g gray background white paper to mount and then iron it, because the price of gray background white paper is the cheapest, and the price of gray background white paper produced by small paper mills in some regions is only 2500 yuan/T. Although some packaging companies have introduced new materials such as frosted/wrinkled paper, aluminum foil paper, laser paper, synthetic paper, etc., the share is very small

second, most wine boxes are basically fixed in the colors of red, yellow and all. This is because China's consumption habits believe that these are several colors that symbolize auspiciousness and wealth. In fact, these colors are too monotonous, which makes the packaging of wine boxes much the same, and does not show the brief personality of each variety

third, the shapes of wine boxes on the market are mostly lack of innovation, mainly limited to upper flip, heaven and earth cover, multi function box, book box and so on, and there are few new works. The main reason is that there are few professional groups engaged in box design, and there are not many talents who are skilled in graphic design and familiar with box design. Often, the graphic design is better, but the box type is not satisfactory, or the box type design is good, but it cannot be mass produced due to printing technology and other reasons, so that the two cannot be perfectly combined. In addition, there are two influencing factors: first, due to the restriction of oil source flow, piracy is rampant. Some illegal underground printing houses specially look for wine packaging boxes with relatively successful design in the market, take them back and disassemble them, and then carry out production according to the same way. The painstaking efforts of designers are easily plagiarized, which makes many designers lose their enthusiasm for difficult creation. Second, the clients put forward strict cost control requirements for designers and forced their participation, which made designers unable to display their talents. In order to win business orders, the vast majority of design units succumbed to clients, so there was no ideal work

fourth, some enterprises do not have a strong sense of anti-counterfeiting. In recent years, China's liquor industry has continuously strengthened its self-protection awareness of anti-counterfeiting, gradually improved the defects in the design of liquor packaging, and focused on adding anti-counterfeiting labels at the mouth of bottles. However, some enterprises do not have a strong sense of self-protection, and have not yet determined the anti-counterfeiting labels. The nano component structure of most polymers will integrate small pieces of instruments and meters, which are often used in the instrument industry. Graphene or other carbon nano materials of Jinan new era assaying Instrument Co., Ltd.

fifth, there is the problem of bad debts in the industry. Some small distilleries are weak and face many risks and uncertainties. Once they fail, they often default or even fail to pay the cost of printing and packaging. Therefore, many printing plants are unwilling to undertake the packaging and printing of small distillery products

based on the above, the overall design level of wine box packaging in the domestic market is not high at present, and there are few considerations conducive to marketing. With the rapid development of science and technology, people's consumption needs and lifestyle are changing. Therefore, wine box packaging should keep up with the pace of the times, study consumption psychology, cater to consumption habits, guide consumption ideas, and constantly adopt new materials and designs to obtain brand attributes and counter sales effects, and improve the economic benefits of wine dung enterprises, which is a new requirement for wine dung packaging enterprises

source: global data

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