On the development of the most popular flexo print

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The development of the flexo printing market in the United States (Part I)

the American Flexo Printing Association recently conducted a survey on the flexo printing market in the United States for several months. The survey covers three areas: trademark printing, flexible packaging and folding cartons. It aims to understand the current situation and development trend of the packaging and printing industry. By the end of 2018, it is expected that the total capacity of lithium battery separator in China will exceed 6billion square meters, so that printers can better position the market. As an independent survey company, LPC is responsible for data collection and analysis. The Respondents involved senior engineers, market managers and graphic designers in the fields of health products, cosmetics, drugs, beverages, household chemicals, industrial packaging, food packaging and so on

overall situation

according to the survey, flexographic printing is the fastest-growing printing method today, and even in Japan, Brazil and Western Europe, the growth trend is very good. The initial plan of the first project is to produce 30000 tons of lithium battery materials (battery grade lithium carbonate and lithium hydroxide). Embossing, offset printing and gravure photography have always been the first choice for local printing, and flexographic printing has this performance is commendable

the survey mentioned that flexographic printing first appeared as a way of low-end printing, and this awareness even affects today's market, especially in final consumer goods. Most respondents said that flexographic printing will continue to compete for market share of other printing methods, and most of the growth comes from the can making/packaging industry. Usually, new enterprises in these industries need a flexible, economic and high-quality printing method

in the past 3 ~ 5 years, flexo printing technology has made major breakthroughs. According to the survey, most people in the field of trademark flexographic printing (including pressure-sensitive, in mold trademarks, die-cutting and stacking) believe that the most significant breakthroughs are laser direct plate making, printing machines suitable for composite materials, and UV curing systems that can ensure the quality of flexographic printing

trademark printing

the survey shows that the respondents' most understanding of modern flexo printing technology comes from trademark printing, while those who believe that other printing processes are better than flexo printing also come from trademark printing. Among the surveyed fields, the annual growth of trademark printing is the fastest. In 1996, flexographic printing accounted for 30% - 32% of the market share of trademark printing, which has increased to 42% - 44% in the middle of 2000. It is expected to account for 54% - 55% at the end of the whole 2000 business cycle. In the communication with respondents in the field of high-end trademark design, it is found that an obvious trend in the flexo printing market is that the design is becoming more and more "luxurious". The investigators saw that the competition between the trademark design of high-end products is becoming increasingly fierce, opening a new era. The manager in charge of brand promotion has higher and higher requirements for designers, not only to ask them to design high-quality graphics and texts, but also to be unique in creativity

most of the people surveyed believed that the reason for the increasing market share of flexographic printing was the changes in materials and processes used in trademark printing. The survey also showed that the growth of trademark printing mainly came from pressure-sensitive trademarks. This technology is replacing die cutting, stacking and direct printing at a rapid speed. However, some businesses that used to be pressure-sensitive printing are now turning to other fields, including roll trademarks (such as sleeves, heat shrinkable film materials, etc.) and in mold trademarks. In the field of consumer goods printing, the transformation from pressure-sensitive to in mold trademark and thermal shrinkage will promote offset printing, embossing and silk printing to flexo printing, which is conducive to the development of the entire flexo printing industry

the report points out that in the field of health products and cosmetics, famous brands in shampoo and skin care products in the United States are increasingly tending to adopt in mold trademarks. Many manufacturers that use embossing and silk pressure-sensitive polyolefin trademark printing have turned to in mold trademarks in the past one to three years. The cost advantage and environmental friendly features make the in mold trademark very popular. (to be continued)

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